The happenings on December 29, 1890 created a large push for improvement in Native American rights. On this day, the American Military aimed to arrest Chief Big Foot and disarm his tribe. When the men resisted the Military killed 200 men, women, and children. These killings are referred to as the Wounded Knee Massacre, and ultimately they helped activists gain followers in a fight for equal rights. The American Indian Movement (AIM) was founded in 1968 by Russell Means, Clyde Bellecourt, and Dennis Banks. Russell Means says, "Wounded Knee happened because Indian people wanted to survive as Indians and there wasn't any way to survive, so we made a stand and made a statement, but now Indian people are beginning to rebound according to their [concept of] "beauty". And that's really what's necessary to understand; Indian people have to become free again" (thinkexist.com). Russell implies that this tragedy needs to be the turning point, and that the rebound the Indian people are making needs to be fueled by the injustice they suffered at Wounded Knee. Charlie Hill says, "...we're like the Energizer Bunny. The mightiest nation in the world tried to exterminate us, anglicise us, Christianize us, Americanize us, but we just keep going and going. And I think that Energizer Bunny must be Indian" (Reel Injun). This shows the fight the Native people have endured, the persistence they have held through the worst of times. The quote can motivate Indians to stay strong, it gives off a little pride that "they have not given in yet so why should they now?" .